| 翻訳と辞書 |
| Kevin Roberts (businessman) ： ウィキペディア英語版 |
Kevin Roberts (businessman)
Kevin John Roberts (born 1949) was the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of ''lovemarks'', which was invented and promoted by Roberts. Since January 2015, Roberts has the taken up the post of Executive Chairman of Saatchi & Saatchi.
==Early life and career (1949–86) ==
Roberts was born and raised in Lancaster in the northwest of England. He was educated at Lancaster Royal Grammar School in the 1960s. He then became an assistant brand manager for Mary Quant Cosmetics in 1969.〔Kevin Roberts. ''Lovemarks: the future beyond brands'' p.13〕 Roberts was later promoted to a brand manager.〔Kevin Roberts. ''Lovemarks: the future beyond brands'' p.14〕
From 1969 to 1986, Roberts worked as International New Products Manager at Gillette to group Marketing Manager at Procter & Gamble (P&G) to Regional Vice President at Pepsi Cola, Middle East in 1982.〔Saatchi & Saatchi Media Press Kit about Kevin Roberts. p.1〕〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Kevin Roberts (businessman)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|